Joe Barr

World Endurance Cyclist from Ireland

“I have been an ambassador for BRL Sports since 2012. BRL is a unique company when it comes to advanced sport supplements. Their innovative and evidence based approach to product formulation translates into a product line that is unparalleled, in my opinion, in the world of endurance. TRIFUEL, EPO-BOOST, INVIGOR8 and ALTITUDE RX are mainstays of both my performance and recovery protocols.”- Joe Barr.


2015 UMCA World Championship NCOM 1000, Texas 1st Place


Joe Barr explains his nutrition and supplementation regimen on his Race Across America (RAAM)

RAAM is widely recognized as the world’s toughest endurance bicycle race.

Joe Barr has been racing bikes for 43 of his 58 years. He has won over 500 races and amassed hundreds of medals and trophies in an impressive array of cycling disciplines. He is a Commonwealth Games bronze medalist from 1986 and has proudly represented his country at numerous World Championships throughout the years. Joe currently holds endurance records in Ireland and is a highly respected and recognized competitor at home and abroad.

Competitive Highlights

2017 1st place. Race Across Italy, (800 KM), over-50 category.
2015 1st place overall. UMCA World Championship NCOM 1000, Texas (1609 KM).
2015 1st place, Le Mans 24 hour, over-50 category, (800 Km).
2014 2nd place, RAAM Solo Finisher, age 50-59, 11th Overall, (4860 Km).
2014 4th place overall, Race Across Italy, (800 km)
2009 1st place overall, Race Around Ireland, 1350 miles, 75,500 feet of climbing 4d 12h 12m (Course Record)
1986 Commonwealth Games Bronze Medalist
1993 – Set north/south crossing record of Ireland record, Malin to Mizen, 19h 3m, 380 miles

Endurance Records

Malin to Mizen Head and back (1242 KM) set in 2015
Mizen to Fair Head (621 KM) held from 1993 to 2008
Race Around Ireland (2200 KM), Irish record set 2009

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“I am very privileged to have the support of a forward thinking company like BRL Sports. The team at BRL unique attention to product formulation and the continued R/D to enhance the functionality on the feedback from the ambassadors who push the limits of demand in each competitive event they participate.  This knowledge is then filtered to everyone who chooses to use TriFuel , EPO-Boost, Invigor8, and AltitudeRx as their choice of nutritional supplementation related to their sport.

I have been an ambassador for BRL Sports since 2012 where I was preparing for my first RAAM, since then I have been top 5 in World Ultra Marathon races which I have competed. I have just completed RAAM and previous to that finished 3rd in a World 12 hour event completely on TriFuel alone, no solid food. I have also increased both my VO2max and Hematocrit levels from a lifetime 43 to 47 with the use of EPO-Boost and AltitudeRX.

I have found the an all around training and competition nutritional solution in TriFuel which we all as sports people strive. TriFuel is easy to use on a long term basis pre and post efforts. In events of long duration which are multiple days like RAAM it never becomes difficult to keep ingesting…, no nasty stomach problems, bloating or discomfort.

The key is to ensure that your intake is adequate per hour of your event based on your personal body mass profile. I measure calorie output per hour based on our event (mph/km ) schedule, including exterior temp, this is then balanced with the correct ml of fluid intake per hour based on the individual body mass profile.

With the new TriFuel electrolyte count, having a personal sweat test to establish your individual sweat type and count per litre of fluid loss will allow you to gain most from the product.

In short the best supplementation package on the planet today. TriFuel, EPO Boost, Invigor8, and AltitudeRX to fuel all of my future events.”

Joe Barr

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